Monday, May 24, 2010

On the Move

Today, I am honored to announce that I have accepted the Editor position at VIP Memphis Magazine effective June 1, 2010. VIP Memphis Magazine distributes a free social and entertainment magazine throughout the Greater Memphis area, focusing on Culture + Fashion + Culinary + Society + Entertainment.

Preceding me in the position is Ann Cunningham O'Neill. Ann has taken the magazine to new levels over her tenure and is moving on to other opportunities. I have extremely big shoes to fill and I am excited about each moment. I will be joining a team of incredible dreamers and doers:

Kat Semrau, Publisher
Lorne Semrau, Administrator
Mark Ramirez, Senior Account Executive/Photographer
Joey Miller, Photographer
Andrea Zucker, Photographer
Christina Trask, Photographer
Jay Adkins, Photographer
Ben Williams, Graphic Design

I'm looking forward to working with each and every one of you. Please feel free to contact me with any questions, inquiries or concerns.

Kristen Myers Waddell
VIP Memphis Magazine
4711 poplar avenue, suite 215
memphis, tn 38117
O/ 901.766.2999
F/ 901.766.2977
C/ 901.212.8884
kristen@vipmag.com
www.vipmag.com
Facebook.com/vipmemphis
Twitter.com/vipmemphis

Thursday, May 20, 2010

Memphis Happenings

I'm really excited about a few upcoming Memphis events that I would like to share.

L'ECOLE Culinaire Memphis is hosting their Spring Scholarship Dinner in their new on-site restaurant (open to the public Tues/Thur) this Sunday night, May 23, 2010 at 6PM. Tickets are $75. Proceeds benefit the scholarship fund for incoming students. Ticket prices will include passed Hors D'oeuvres and a five course dinner and there will be silent and live auctions. Call 901.754.7115 for more information.

Skirt! Memphis magazine is hosting Juleps in June: A Garden Party at the Germantown Charity Horse Show arena on Saturday, June 12, 2010 from 5-9PM. Tickets are $20. Proceeds benefit the Exchange Club Family Center. Ticket prices will include wine, beer, mint juleps, hors d' oeuvres and live music. There will be a Kentucky Derby style hat contest, door prizes and a viewing party during the $25,000 Grand Prix event. Email kristenmwaddell@gmail.com for more information or check out Juleps in June on Facebook.

Save The Date: Volunteer MidSouth is hosting its annual fundraiser Summer in the City: Fiesta on Saturday, August 7, 2010 at 7PM at Chickasaw Oaks Mall. Tickets are $40. Visit volunteermidsouth.org for more information.

If you know of any upcoming events that you would like to share, please let me know!

Saturday, May 15, 2010

Change is the Only Constant

As a newlywed and first time business owner, I now truly understand the meaning of the phrase "change is the only constant". In the past year, my life has been turned upside down. Everything that I knew to be true has changed - my name, status, position and most of all, my priorities. Its not all about number one, I have others' interests to place ahead of my own. I have to "communicate" differently.

Communication will always be key to building relationships and sharing information, but online tools are changing the way that we interact with one another. With the adoption of social media, a message can be disseminated to a larger audience than before, and for a nominal cost. People are using social media for business and personal, although many are skeptical of the cross-over between the two. In my business, I believe you can't have one without the other.

Of these tools - websites, blogging, social networking (Twitter/Facebook/LinkedIn) and social bookmarking are among the most popular. Some statistics that I find interesting about social media (source: thefuturebuzz.com):

1,000,000,000,000 (one trillion) - approximate number of unique URLs in Google’s index
2,000,000,000 (two billion) – very rough number of Google searches daily
77% - percentage of active Internet users who read blogs
200,000,000 – number of active users on Facebook
14,077,868,226 - number of tweets to date

With all the activity online each day and the tools now available, consumers have become publishers of their own content, thus changing marketing as we know it. I'm working daily with clients to analyze their message, audience and select the appropriate outlet(s) for them to use in collaboration with their existing efforts to promote their brand.

I'm excited about where technology is taking us and having a blast learning to manage these tools as I go.

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