Tuesday, December 18, 2012

Bashtagging Starbucks

Even large brands are not above the social media "law". A recent hashtag campaign {#SpreadTheCheer} by the coffee giant Starbucks backfired in the UK and turned into brand bashing, when tweets began to turn toward the company's recent headlines regarding its tax status from 2011.


The key to strategic marketing if faced with an issue of brand bashing is to be honest, be upfront and be responsive. Make sure that your customers are given full disclosure and if you make a mistake, admit it and offer to make up for the mistake. Your customers will appreciate you much more than if you delete comments and try to hide the error. 

See the full Starbucks story here, via Mashable.

Wednesday, September 26, 2012

I'm proud to be a part of something so great! The Lavish Little Black Dress Reception benefiting Dress For Success Memphis will be held on Thursday, October 18, 2012 at Opera Memphis. Tickets ($50) are available by calling 901.363.3100, emailing events@dfsmemphis.org or by going online to thelittleblackdressevent.eventbrite.com. Dress up and come out!!

Monday, September 24, 2012

iPhone 5: To Buy Or Not To Buy

Just over a week into sales, the iPhone 5 is estimated at 8 million sales over the past weekend. The new Smartphone is sold out in Apple stores as well as ATT, Verizon and Sprint stores and has a waiting list of approximately 3 weeks. I have to say, that I am generally hesitant at purchasing the first generation of new iPhones and want to wait for them to iron out all of the kinks. I have already heard that people are unsatisfied with the battery life and with the new Maps already. And apparently Apple has addressed the frustration by saying that the maps will get better with more users. What, 8 million isn't enough? There are many new features on the iPhone 5 that even the 4GS can't touch, including a larger screen, a faster processor, turn by turn navigation and a sleeker design. I am still using the iPhone 4 and have been very satisfied with all of its functions and possible applications. I do try to keep up with apps that are available on these phones. Here are a few lists of available iPhone apps that I have found useful: Top 13 apps to make your life easier - via Mashable http://mashable.com/2012/09/23/iphone-apps-productivity/ Top iPhone apps - via Time http://www.time.com/time/specials/packages/0,28757,1823107,00.html 100 Best iPhone apps - via PC Mag http://www.pcmag.com/article2/0,2817,2391521,00.asp Top 15 Apps of 2012 - via PCWorld http://www.pcworld.com/article/256161/top_15_iphone_apps_of_2012_so_far.html 10 Free iPhone apps you'll use every day - via Mashable http://mashable.com/2012/02/10/free-iphone-apps-every-day/ There is also a software upgrade on my current iPhone which claims to include over 200 new features including maps, Siri features, Facebook integration, Shared Photo Streams, Passbook and more. When I can clear some space and make enough room (2.5GB), I will get around to downloading the new IOS6. In the meantime, I will await the second or third generation to come out on the iPhone 5. Who am I kidding? By then, I will be thinking about the iPhone 6.

Wednesday, October 12, 2011

Ciao Bella Happy Hour Can't Be Beat

Ciao Bella has Happy Hour specials Sunday through Thursday in the bar, including 1/2 price bar menu and daily drink specials.

I went yesterday with a friend and we asked Chef what he was serving. He said Scallops and Italian Nachos, so we ordered both. The scallops were seared and served over a wine glaze - yum!. We were pleasantly surprised at the amount of food on the Italian Nachos. They were incredible!

We ordered the Tuesday special: Sgrappino, an Italian cocktail, which was a mixture of prosecco, vodka, lemon gelato and mint leaves first, which was really rich and creamy but wanted to try something different next. So we had a glass of the Bogle Sirah, which was 1/2 price - even better!

Finally, I wanted to order a pizza to take home for the hubby, but couldn't decide between two, so Anne Marie suggested I split the difference and order a 1/2 and 1/2. I got the he Caldo Docle, topped with pineapple and coppa ham and the Macedonian, which is gyro meat, spinach, goat cheese, pine nuts and sun-dried tomatoes. Both incredible choices and equally as rich.

I can't wait to go back for Martini Monday!

My favorite Low Carb Lunch/Mosa

My favorite low carb lunch is the beef and green beans at Mosa. The flavor is unbeatable and the sauce is homemade daily by Mr. Eddie. Also, they make their food to order, so I can order light sauce and save on the calories too. They also have brown rice option, which most don't offer.

Mosa Asian Bistro  on Urbanspoon

Tuesday, September 27, 2011

I need your support!!

I need your support. I am trying to raise funds for American Heart Association Heart Walk in honor of my grandmother, Mrs. Billie Myers (Mim). Please support me by donating to end the #1 killer of Americans - Heart Disease. You may click here to donate.

Thank you!!

Saturday, September 17, 2011

5 Things on my life list

by Jerra Myers
Skirt Magazine profile
August 2009

Jerra has always cooked. She began exploring southern cooking as a child, which led to her work as a professional chef. Now Jerra is turning her talents to teaching as an instructor at the new L'ECOLE Cluinaire campus in Memphis. Read more at memphis.skirt.com.

My life list:
Live with my husband for 50 more years.
Live in Napa and have an artisanal farm with animals.
Open a cooking school in an old famrhouse in Italy.
Plant a children's and community teaching garden.
Be the first guest at a student's successful restaurant.

Photo by D. Granger, Creation Studios

Fitness is a jaunt in the park

Commercial Appeal - July 19, 2009
Fitness is a jaunt in the park

Stacy Chick has a solution for Memphians thick and tired of living in the most obese city in the nation: get off the sofa and come to Mud Island.

Four days a week, Chick leads a class as part of the River Workout Fitness Program in Greenbelt Park on Mud Island.

In connection with the Memphis Flyer's "Get Memphis Moving" push for a healthier community, Chick hosted a free citywide class Saturday morning.

Chick said she hopes the program will not only slim its participants, but also the national image of Memphis, which was named the most obese city in the nation by Forbes.com last November.

"We want to show people that working out isn't that hard," said Chick, who graduated from the University of Memphis with a degree in nutrition and physical education.

Her regular classes, which cost $10 each workout or $225 for eight weeks, are composed of people of all ages and shapes.

"It doesn't look hard, but you're constantly moving," said 32-year-old Scott Owen, who lives Downtown. "If you're not constantly moving, you're cheating yourself. It's pretty demanding."

But unlike many similar programs, Chick's classes aren't grueling, military-like boot-camp sessions.

"People who had never been here before thought it would be the hardest thing in the world, but when they got here, it was purely doable," she said.

The 40 or so people who participated Saturday morning practiced yoga, aerobics, ran an obstacle course and Hula-Hooped.

"It was a lot of variety, a lot going on," said 22-year-old Crystal Martin, who is seeking her master's degree in nursing from the University of Tennessee Health Science Center.

"I never thought about working out with a Hula Hoop."

Martin, who was introduced to the program by her aunt, Evelyn Archer, said she planned on signing up for classes that day.

Archer, 35, has attended classes regularly three days a week since March. She said she keeps coming back to the park overlooking the Mississippi River because of price and motivation.

"I need someone to give me that extra push, someone to motivate me," she said. "If we're left to our own devices, we'll just sit in front of the television. People think exercising takes a lot of time out of their day. But they've got three days a week to come."

Another goal of the program is to give participants the knowledge of how to get in shape and stay that way, Chick said.

"Exercise is not about running a marathon or a 5K," said 28-year-old Kristen Myers, who markets the program. "It's about taking that first step."

fitness programs

The River Workout Fitness Program meets four days a week at Greenbelt Park on Mud Island:

Monday at 5:45 p.m.

Tuesday at 5:45 and 6:45 a.m.

Thursday at 5:45 and 6:45 a.m.

Saturday at 8 a.m.